Cytec will work with you to profile the characteristics of your ideal customer. We will help you understand the factors that result in them taking a decision to buy, and to evaluate their underlying needs. We will analyse their needs in the context of market conditions as they are today, tomorrow, and in the longer-term future.
Using both experience and quantitative data, we will establish the size of your relevant addressable market, and help you to develop a business case based on a plan to secure market share and targeted revenues.
Our team will help you to strategically target potential customers, and to reach those customers with the aim of connecting and developing a sustainable business relationship.
We will help you understand the dynamics of your market and determine whether the market is a good fit with your business. We will help you explore channels to market and identify disruptive approaches to achieve competitive advantage.
Cytec will help you avoid expensive “no’s” and provide you with essential information and a structured plan enabling you to win.
