Having the ability to engage with customers as technical peers and bein g able to interrogate and analyse their requirements can help eliminate any misinterpretation and ensure that you are responding to the key demand signals and pain points.
Cytec’s team has a wealth of experience of operating as the technical link between the procuring customer and the selling party’s solution delivery team. We work alongside your sales professionals to accurately interpret the “needs” and “wants” of the client and scope out a winning solution.
Through a consultative sales process our technical support can help you construct a proposition that aligns with you customer’s priority criteria. Cytec can help you increase your win rate and grow your business.